Supports for Beneficiaries
Support types provided to companies, retail e-commerce sites, marketplaces, E-Export Consortia and B2B platforms under the Circular published pursuant to Presidential Decision No. 5986 on E-Export Supports.
Supports for Beneficiaries
Digital Marketplace Promotion Support
Per marketplace for 3 years – Must not exceed 20% of sales generated through digital advertising
Purpose
Increasing the visibility of Turkish products and brands in foreign marketplaces, supporting sales conversion through digital advertising activities and ensuring sustainable market positioning.
Support Scope
- •Cost Per Click (CPC)
- •Display Advertising
- •Digital promotion services offered by marketplaces
Beneficiaries / Annual Upper Limits
- • Companies → 7.500.000 TL
- • Retail E-Commerce Sites → 15.000.000 TL
- • E-Export Consortia → 25.000.000 TL
Order Fulfillment Service Support
Per country for 3 years – Must not exceed 10% of total e-commerce sales in the relevant country
Purpose
Strengthening e-export operations by enabling rapid delivery of overseas orders, effective management of return processes and increasing customer satisfaction.
Support Scope
- •Overseas storage services
- •Order preparation / packaging
- •Cargo dispatch and micro distribution processes
- •Operations and inventory management services
Beneficiaries / Annual Upper Limits
- • Companies → 7.500.000 TL
- • Marketplaces → 15.000.000 TL
- • Retail E-Commerce Sites → 25.000.000 TL
- • E-Export Consortia → 25.000.000 TL
Online Store and Services from Target Country E-Commerce Stakeholders Support
Per country for up to 3 years
Purpose
Supporting the opening of online stores in target countries and e-commerce stakeholder services that must be obtained for market entry.
Beneficiaries / Annual Upper Limits
- • Companies → 1.500.000 TL
- • Retail E-Commerce Sites → 1.500.000 TL
- • E-Export Consortia → 3.000.000 TL
Marketplace Commission Expense Support
Up to 3 years
Purpose
Encouraging the listing of Turkish products on foreign marketplaces operating in target countries and reducing market entry costs.
Beneficiaries / Annual Upper Limits
- • Companies → 750.000 TL
- • Retail E-Commerce Sites → 2.500.000 TL
- • E-Export Consortia → 3.000.000 TL
E-Export Promotion Support
Per country for 3 years
Purpose
Supporting the promotion of Turkish brands and products on foreign digital channels through digital marketing activities other than digital marketplace promotion.
Beneficiaries / Annual Upper Limits
- • E-Export Consortia → As specified in the Decision
- • Retail E-Commerce Sites → As specified in the Decision
- • B2B Platforms → As specified in the Decision
- • Marketplaces → As specified in the Decision
Footnote: Companies benefit from this support under Decision No. 5973.
Market Entry Report Support
Purpose
Supporting strategy, analysis and database studies for foreign e-commerce markets.
Beneficiaries / Annual Upper Limits
- • Retail E-Commerce Sites → 1.500.000 TL
- • Marketplaces → 1.500.000 TL
- • E-Export Consortia → 1.500.000 TL
Footnote: Companies may benefit from this support through cooperating organizations.
Overseas Marketplace Integration Support
Per marketplace for 3 years – Up to 6 marketplaces – 200.000 TL per integration
Purpose
Strengthening digital operational alignment by enabling the technical integration of product, price and inventory information into overseas marketplaces.
Beneficiaries / Annual Upper Limits
- • Retail E-Commerce Sites → 200.000 TL per integration
- • E-Export Consortia → 200.000 TL per integration
- • Marketplaces → 200.000 TL per integration
Target Countries
For target countries determined under the Decision on E-Export Supports No. 5986;
- • Online Store and Services from Target Country E-Commerce Stakeholders Support
- • Marketplace Commission Expense Support
- • E-Export Promotion Support
a +20 points supplement is added to the support rate for expenditures within this scope.
Accordingly, the standard 50% support rate for these supports may be applied at up to 70% in target countries.